Pay Per Click / Search Engine Marketing

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ClickGenie Media has a combined 20 years in digital marketing and we believe with PPC, if done systematically can be a very successful and profitable medium for the client.

Whether you are currently running PPC campaigns, or don’t have any experience, 15% of qualified traffic comes through this medium.

We begin with focusing on the most relevant keywords then establish horizontal referencing to optimize keyword bidding. This may include long-tailed keyword phrases to short terms, but it doesn’t not stop with optimizing keyword.

Our methodology and process:

  • keyword generation and research in client’s industry. Our goal is to gather as much information as before so we can start with an optimal PPC campaign.
  • Once the campaign begins, we monitor the data on a daily basis. Any rules/requests from the clients will be set to ensure we do not overspend or target anything we should not.
  • While we obtain the data, we optimize the campaigns: removing keywords with high spend, irrelevant keywords, optimize and create new landing pages based off performing keywords are a few of the tactics we focus on.
  • We optimize the landing pages based off the incoming keywords, creating new ones as we need to make sure every click goes to the right type of page, all focused on getting an action from a user.

We’ve developed this system through years of trial and error until we perfected the model to make it available to you the client. In other words, the right click drives the right person to your site to elicit an action.

Once the correct metric has been established we scale.

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